Surfer SEO tools

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Are you looking to improve your search engine optimization (SEO) performance? If so, proper likely heard of Surfer SEO – a powerful on-page optimization tool that can help take your content rankings and visibility to the next level.

In this in-depth review, I’ll look at what exactly Surfer SEO is, how it works, and why it’s one of the most popular SEO tools today. From key features and benefits to pros and cons, you’ll know if Surfer SEO is proper for you by the end of this article!

Increasing your content rankings and visibility is always challenging if you’re a content creator or website owner. The competition is fierce, and success requires an in-depth understanding of the right keywords and data-driven optimization strategies.

This can be especially difficult regarding SEO, where one wrong move could cost you valuable time and effort. You might even risk damaging your reputation permanently if you don’t get it right. You’ve also seen that search engines don’t value your content highly in SERPS.

Surfer SEO is here to help you… and me. With powerful keyword research tools, content optimization features, and rank-tracking capabilities, Surfer SEO will help you stay ahead of the competition at every step.

What Is Surfer SEO?

Surfer SEO, as a cloud-based platform, is a powerful on-page optimization tool that helps businesses and marketers create Google-friendly content. You can examine the highest-ranking sites for a particular keyword and adjust your content suitably for search engines.

With features like keyword analysis, content optimization, and SERP analysis, Surfer SEO takes the guesswork out of SEO and helps you create content guaranteed to rank higher in search engine results pages.

With its data-driven approach, Surfer SEO analyzes over 500 ranking factors, compares your content to competitors, and provides a blueprint to help you outrank them in search results.

Here are just a few of the ranking factors that SurferSEO looks at:

  • Text Length
  • Number of headings
  • Number of Images
  • Page Speed
  • Keyword Density
  • Partial Keyword Density
  • Referring URLs
  • Referring Domains
  • Meta Tags Structure

Based on SEO data research, it offers what it takes to improve rankings in the search engine results pages (SERPs) instead of depending on guesswork and hopes.

You can use Surfer to find keywords, map out your content strategy, and create post outlines/briefs, to put it simply.

After outlining your material, you may begin writing. And as you go along, Surfer checks your work for hundreds of on-page SEO ranking variables, comparing it to the results that came up top in Google for your chosen term.

It gives your content a real-time score and feedback on what you can do to enhance your SEO.

Founded by Sławek Czajkowski, Lucjan and Michał Suski, Tomasz Niezgoda, and Kazik Piętka in 2017, Surfer SEO began as an internal tool within his agency’s team. As the tool became increasingly powerful, Surfer SEO was eventually made available to the public, quickly gaining recognition in the SEO community.


  • User-friendly interface
  • Powerful content editor feature
  • Integration with Google Docs and free Chrome extension
  • Data-driven recommendations for content optimization
  • Responsive customer service


  • The Basic plan has limited Content Editor credits
  • Keyword research tools are not as robust as the content editor
  • Some users may prefer more advanced backlink analysis features

Surfer SEO Modules Explained

Surfer SEO offers the most comprehensive SEO content management tools available to customers. They provide a group of modules that may be used separately, including keyword research, content optimization, SERP analysis, and competitor analysis.

Surfer SEO comes with these powerful modules:

  • Content Editor
  • Audit 
  • SERP Analyzer
  • Keyword Research (include a limited Content Planner)
  • Domain Planner 

Surfer SEO Content Editor (the Biggest Hit)

Surfer SEO Content Editor

The Content Editor is one of Surfer SEO’s most powerful features. It uses artificial intelligence (AI) technology to analyze the prominence of keywords on your competitor’s pages, providing you with accurate and competitive guidelines for your content. With Surfer SEO’s content scoring system, you can quickly determine how well your content is optimized compared to your competition. This valuable insight helps you adjust your content to improve your rankings.

The content score considers a massive number of factors present on the page, including but not limited to the following:

  • Usage of relevant words and phrases
  • Title and H1
  • Structure of the headers
  • Content length
  • Images
  • OG data
  • Hidden content
  • Main keyword and partial keywords
  • And many more…

The right side of your board provides you with a concise guideline regarding:

  • Content structure
  • Words
  • Headings
  • Paragraphs
  • Bold Words
  • Images
  • Critical terms to use (NLP)
  • Other relevant terms
  • Questions you should include

And on the left, you can begin writing right away in the text field.

Before we move on from the Content Editor, two more features to mention are Insert Terms Assistant and the Plagiarism Checker. Insert Terms Assistant will auto-populate your article (you can accept it or not) based on the Surfers algorithm, with missing NLP/LSI keywords, top priority having the least optimized terms. Trust me, this feature alone can save you a lot of time!

The Plagiarism Checker your content to make sure it’s 100% original before you publish. And that matters since search engine optimization is negatively impacted by duplicate or plagiarized content.

And finally, you can export your new article directly to your WordPress website, download guidelines as text, and content as HTML, share your work with your team, or export to Google Docs. Plus, you can integrate the content editor with the Jasper AI copywriting tool, so you automatically create the best and faster content for your needs.

Overall, Surfer SEO Content Editor and Surfer AI are excellent tools for optimizing their website’s content and improving rankings. It’s easy to use, feature-rich, and provides incredible insights into how search engines view your content – highly recommended!

Surfer SEO Audit

Surfer SEO Audit

Surfer SEO’s Audit feature allows you to optimize your existing or new content for better search engine rankings. I have improved organic traffic and overall search rankings by following the tool’s recommendations – and I use it for ALL the content I wrote!

The audit is an SEO tool designed to help businesses measure their website’s performance and identify areas for improvement. It comprehensively analyzes website structure, content optimization, technical SEO, link building, competitor research, and more. The audit report also provides detailed recommendations to improve rankings, page loading speed, user experience, and more.

Since Surfer SEO’s databases support several languages and regions, you can quickly get results worldwide. You can also sort competitors by several filters to always receive the most relevant results. Using the audit function, you can quickly fill in any blanks, missing common backlinks, LSI keywords, website load times, meta titles, meta descriptions, or anything else.

What a fantastic resource! However, based on my observations, you shouldn’t blindly embrace everything the audit provides. I have found this process invaluable on several occasions, and it can do wonders for your rankings when applied to older content.

Surfer SEO SERP Analyzer

Surfer SEO SERP Analyzer

The SERP Analyzer gives you insights into how your content is performing in the search engine rankings. You can use this to identify opportunities for improvement, and it even offers recommendations for optimizing your content based on the highest-ranking pages for a given keyword.

Surfer SEO’s SERP Analyzer offers an impressive level of detail and accuracy. It breaks down the results into sections, starting with a summary chart showing your content’s overall ranking distribution compared to other sites targeting the same keyword. This is followed by several tables outlining individual rankings for each page in your domain and comparing your content’s performance against other competing pages.

The SERP Analyzer also provides data on each page’s backlinks, allowing you to track the progress of your link-building efforts over time. You can also see the type and volume of traffic each page receives from search engines and view detailed metrics related to page speed, page size, social media signals, and other important SEO factors.

The Surfer SEO SERP Analyzer is excellent for learning how your website performs on search engine results pages. It provides a high degree of precision and detail, which might help locate areas for growth. It’s an excellent choice for SEO newbies and experts trying to get an advantage in the industry because of its intuitive design and extensive data collection on links, rankings, traffic, and more.

Surfer SEO Keyword Research 

Surfer SEO Keyword Research

Search engine optimization (SEO) relies heavily on keyword research, revealing the most popular searches by potential customers. Keyword Research is a powerful tool that assists SEO specialists and enterprises discover and analyze these valuable keywords.

The keyword tool in Surfer is quite similar to other programs’ features. When you select a “seed keyword,” the system will recommend many more keywords that are also good choices. Surfer SEO boasts an extensive and frequently updated database of keywords, ensuring up-to-date and relevant suggestions. This comprehensive database allows users to find keywords that may have been overlooked, unveiling untapped opportunities to rank higher in search engine results.

A big plus is the platform’s ability to arrange keywords by clusters, with features like total Monthly Search Volume and Keywords Difficulty score. Each keyword from the set should become a potential separate article on your website to gain the maximum advantage. Clusters are ordered by relevance to the seed keyword.

The keyword filtering feature enables users to search for keywords based on specific parameters, including intent, number of keywords in clusters, or choose search volume range. This targeted approach helps businesses reach the most suited audience and improve their SEO efforts.

You may import a topic cluster into the Content Editor by clicking the purple icon next to a subject cluster you’d want to include in your content strategy. Now you can design your content strategy and develop hundreds of fresh topic ideas in minutes with the aid of Surfer’s Keyword Research tool.

When searching for popular topics, Surfer may come in handy. However, its keyword research tool is not the best in the branch. After all, you can’t have them all under a single roof! The Surfer Keyword extension, on the other hand, is a bit more practical. It lets you generate keyword ideas and see search volumes directly in Google search results. You may easily export your keywords to a.csv file for further use.

While the Surfer SEO keyword research function is a nice bonus, the tool’s real power lies in the SERP Analyzer and Content editing features.

Surfer SEO Domain Planner 

Surfer SEO Domain Planner

Another friendly tool to evaluate your current website content is the Domain Planner. It’s similar to the audit tool, except it examines your whole domain to find easy wins and overlooked SEO opportunities rather than just one page.

To start, input your domain name, click “Create Domain Planner,” and view the resulting report. Your top 100 pages, ranked by Content Score, monthly search volume, traffic, position, and impressions, are all shown here. A wide variety of metrics may be used to sort the results.

You may see the page’s keyword rankings and metrics by clicking the Advanced View link beneath each page.

When you find a page that needs some work, you may open it in the Content Editor by clicking the purple symbol, make the necessary changes based on Surfer’s recommendations, and then republish it in your content management system.

Surfer AI

Surfer AI Writing Results

With Surfer AI, you can achieve remarkable results while enjoying a hands-off approach. Leave the editing and tinkering behind, as Surfer AI’s precise word placement ensures optimal SEO performance.

Designed for businesses craving massive content production, Surfer AI is the unrivaled choice. If you require 10+ articles a day, this tool is tailor-made for you. It empowers you to dominate your niche, conquer the search engine results page (SERP), and emerge victorious in the fierce content battle. Surfer AI primarily focuses on productivity, offering you heavy artillery to outshine competitors.

Surfer AI is crafted explicitly for established businesses seeking rapid scaling. Priced at just $29 per article, it’s not a tool for beginners, and it’s the weapon of choice for those who want to “buy” their way to top-ranking articles and replace their freelance copywriters. Save time, effort, and resources while achieving unparalleled success.

Surfer AI enables you to scale your business effortlessly – it’s a paid add-on inside Surfer SEO. Take advantage of this opportunity to become a force reckoned with in the digital world.

» Read my full review and a step-by-step guide on how to use it: Surfer AI Review.

Surfer SEO Grow Flow

Grow Flow is a feature that offers AI-powered growth management suggestions to help users continuously improve their site’s performance. The tool provides task recommendations, such as adding keywords to existing pages and identifying internal link opportunities.

Nevertheless, you must link this tool to your Google Search Console for optimal performance.

It may be used for a broad spectrum of purposes, including, but not limited to, the following:

  • Filling up your site’s content gaps with missing keywords
  • Creating and publishing content on Surfer-recommended topic clusters
  • Building a better web structure with internal linkages.

Grow Flow also aids in streamlining your workflow, making the process very fast. While the Grow Flow could be better, it’s far from having anything else. You may rely on the Grow Flow if you need more resources and knowledge to identify opportunities for growth on your own.

Who Is Surfer SEO Best For?

Website owners, online marketers, and SEO specialists that wish to improve their search engine ranks should use Surfer SEO. It also works well for bloggers and content creators looking to get more organic website traffic without spending a fortune on paid campaigns.

With Surfer, users can research keyword optimization strategies, analyze the competition’s backlinks and page rankings, audit technical SEO elements, uncover quick-win optimizations, and optimize content for better rankings.

Surfer also provides various features that allow you to analyze a website’s performance. You can monitor the progress of your optimization efforts, compare keyword positions with competitors, track changes in the SERP landscape, and get detailed insights into how your competitors rank for keywords.

Surfer SEO is a tool you need if you own a business or are a solo entrepreneur and want more traffic from search engines without breaking the bank. It provides powerful features that allow you to analyze and track keyword positions, audit technical SEO elements, uncover quick-win optimizations, and monitor progress over time. Whether you’re a beginner or an SEO expert, Surfer SEO is worth trying out if you want to take your website optimization up a notch.

You may improve the results of your SEO efforts with the aid of Surfer SEO if you use their recommended tools and methods. See whether it helps you by giving it a go right now!

Surfer SEO Price Plans

Surfer SEO offers four different pricing plans, making it accessible to individuals and businesses of all sizes:

  • Lite: $19 per month (if paid annually)
  • Essential: $69 per month (if paid annually)
  • Advanced: $149 per month (if paid annually)
  • Max: $249 per month (if paid annually)
Surfer SEO Price Plans

Each plan has different features and usage limits, allowing you to choose the best option. All plans include access to all features and offer a 7-day money-back guarantee.

Customer Service

Surfer SEO is known for its responsive and helpful customer service. Support requests sent through email or live chat usually are answered quickly and thoroughly.

The platform has a detailed FAQ section and knowledge library to aid users in understanding how to maximize its potential.

Surfer SEO vs. Alternatives

Several alternatives are on the market, each with features and benefits. Compared to its competitors in the SEO arena, it is reasonable to state that the Surfer SEO content editor makes them stand out.

Here are other Surfer SEO alternatives that provide comparable choices for data-driven content:

  • Frase
  • MarketMuse
  • Page Optimizer Pro
  • Clear scope
  • Scalenut

While each of these tools offers data-driven content optimization, Surfer SEO stands out for its user-friendly interface and the effectiveness of its content editor feature. It can be one of the best tools for onsite content optimization!


Is Surfer SEO any good?

Surfer SEO is highly regarded in the SEO industry for its effectiveness in optimizing web pages. It provides valuable insights and data-driven recommendations to improve on-page SEO factors, helping websites achieve higher search engine rankings and increased organic traffic.

Is Surfer SEO easy to use?

Absolutely! The user interface and features of Surfer SEO are designed to be accessible for both SEO beginners and seasoned veterans. Its well-designed tools and clear recommendations simplify optimizing web pages, making it accessible and efficient for users of all skill levels.

Is Surfer SEO good for keyword research?

While Surfer SEO primarily focuses on on-page optimization, it provides valuable keyword research insights. The tool analyzes top-ranking pages and suggests relevant keywords, helping users identify target keywords with high search volume and competition. However, for comprehensive keyword research, it’s advisable to use dedicated keyword research tools in conjunction with Surfer SEO.

What are the cons of Surfer SEO?

Like any tool, Surfer SEO has a few limitations. Some users find the pricing plans relatively expensive compared to other SEO tools. Although it provides proper advice, remember that search engine optimization is a multifaceted process in which off-site variables like backlinks and content quality play just as significant a part as onsite elements.

Conclusion: Surfer SEO

This Surfer SEO review has shown that the platform is a powerful and effective tool for improving your search engine rankings. Surfer SEO’s intuitive layout, data-driven suggestions, and robust feature set make it a worthwhile investment for anybody interested in optimizing their content to perform better.

The tool offers data-driven insights and recommendations to help businesses with their on-page SEO. Surfer SEO’s content editor, SERP analyzer, and keyword research tools are some key features that make the tool stand out. Surfer SEO’s high price and some limited capabilities may throw off certain businesses.

But Surfer SEO is great for businesses and people wishing to boost their website’s organic search engine ranks, despite minor downsides. If you want your website to rank higher in search engine results, consider using Surfer SEO, one of the most distinguished AI and SEO tools available.

Is your site ready for an SEO powerhouse? Why not try Surfer SEO right now to increase your website’s exposure in search engines?

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