The effective raise of new technologies, including but not limited to broadband Internet access, live broadcasts and DVD(CD) files support, or digitized video streams downloaded and heard through web-based media players, are now a real possibility for small and medium businesses. This allows business owners to use powerful, elegant, and effective presentations to be delivered online or offline for pennies.
Before I’ll explained the main video marketing strategies, you have to keep in mind a couple of things:
1) A video presentation reduce your selling costs
Imagine how much it costs you to put a salesman in front of a new potential customer. There are costs of employment, transport, equipment, marketing, administration, and other company overheads. Often, all these will cost hundreds or even thousands of dollars. The same thing applies even you hire a marketing consultant or company.
2) A video presentation increase your audience size
A video presentation about your product or service from your web site could be seen by hundreds or thousands of targeted visitors. Your movie has a great potential to transform them into loyal customers in a matter of days or hours — anywhere in the world.
3) A video presentation delivers better quality presentations, more consistently
Movie presentations can feature animation, 3D models, and effects in order to enhance communication. Video via the Internet will also enable you to deliver an absolutely consistent presentation — something any human being will ultimately fail to achieve.
4) A video presentation educate your audience better, more quickly, for less cost
When it comes to new business concepts, ideas, or technology, people need to be educated in order to understand the benefits of using them. This process will always involve people. If you launch a new product or service, with a video presentation you can educate your audience better, more quickly, and for less cost. This will give you a competitive advantage — your ideas spread like wildfire to the world.
In a nutshell, a video movie educates, inform, support, and sells more quickly for less cost!
Video technology has created opportunities for a new segment of professional video makers. While certain types of video movies will require a highly-skilled video maker in assignments such as sports events, or a stage presentation, other assignments such as the footage of individuals for a dating service, legal depositions, insurance matters, and most social events will mostly require good knowledge of the equipment, experience, and the ability to personally work with various groups.
The marketability and demand for various services are almost unlimited. Video presentations are more commonly used now on sales presentations of all types, various insurance claim matters, real estate sales, all types of training material, and in a variety of other situations. The market is really only limited by YOUR ability to sell your services for a variety of purposes.
Video presentations might include case studies, simulated situations such as court cases, panel discussions, guest lectures, or laboratory experiments or demonstrations. You may also share field trips or model behavior such as demonstrating counseling techniques. The beauty is that you can make these events live through the Internet!
A video is also a powerful tool for distance learning. In this case, both learning goals and technical requirements must be taken into consideration. Video-conferencing is another powerful application of video streaming. The video and audio parts can both be two-way, as long there is access to a good computer, a web camera, and a high-speed Internet connection. Or, you can simply use the services of a specialized online video conferencing company.
The video streaming market is beginning to really boom. If you’re imaginative, organized, and enjoy individual selling, this could be the vehicle to make you rich. You’ve got the right information now, and if you’ve got the ambition, all that’s missing is the action on your part!
Useful video money-making articles to read:
» Streaming Video on Your Website — Convert More Visitors into Lifetime Customers
» Is Video Streaming the Future for Corporate Video?
» Creating Value With Streaming Video Content
» What You Need To Know if Your Company Wants To Produce A Video Presentation!
» The MPEG Video Standards — from 1 to 21
Conclusion: Video marketing changed the way people marketing online. Now, with this relatively cheap new technology, anyone can turn their website into a TV (or radio!) station without spending a truck of money. Given the huge audience video on your site could be the most important thing you do. Some studies show audio and video can increase website sales by as much as 50 percent.
Like I already said, the advantages of showing a product or service in action are enormous. Right now, a simple web page with text and some pictures is like a silent movie. Video can add excitement and add impact! Streaming media excites customers and keeps you ahead of your competition. The static “silent” web page will be around for a long time, but watch for most leading sites to start offering video presentations.
Learn how to add a video presentation to your site in the right way. Otherwise, you’ll get fuzzy audio and pictures that look faded and blurry. The level of quality might be annoying on regular TV, but it’s nothing short of exhilarating coming from the Internet. Now that it has become so easy to produce your own Internet video, it makes sense to add this powerful dimension to your website.
With a bit of energy and persistence, you should be able to begin your video business venture with very little start-up investment and quickly begin to reap the fruits of your own profitable labor. Having laid it all out, the rest is up to you.
Want to SUCCEED with your OWN video presentation?
Start first getting ideas from observing everyday things and details. Think of what could make something better. Dwell on things that have a large marketing audience, something that everyone needs and wants. Write your ideas down. Put a pencil and pad on your nightstand. When you remember a good dream… don’t just lay there, by morning you will forget it… Jot it down on the pad. You will be surprised what you can dream up.
Maybe the million-dollar idea will magically appear on your pad tomorrow morning!
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