How To Promote Your Blog Without Losing Your Soul

How To Promote Your Blog Without Losing Your Soul

So you’ve just created your blog with WordPress. You’ve got a nice theme, added some plugins and have published your first post.

Of course, your blog looks a little lonely without visitors, so you have to promote it.

WordPress offers some features to get the ball rolling, while you’ll want to spend some time on social networks, too.

WordPress Works for You

WordPress has some default settings that can help promote your blog. Settings > Writing allows you to specify a ping service. For example, you might use Ping-O-Matic, which updates sites whenever you write a new entry. If you’ve linked to someone who allows pings, this can get you backlinks.

The Reading settings includes an option to “discourage” search engines from visiting your site, which you don’t want if traffic is important to you. GoDaddy’s CEO Bob Parsons tracks his ads daily via software that tracks traffic and customer conversions. Then, he uses that data to pull the advertising that isn’t working.

Finally, consider permalinks. Using a date and name-based structure enables your visitors to browse content by year or month, while you get to use keywords in your titles that search engines can use for indexing purposes. Plugin developer and SEO guru Yoast recommends using just post titles, and he’s even developed a plugin to help you improve SEO on your site.

If you’re new to the web and want to learn how to create your online presence with WordPress, visit FirstSiteGuide

Click below to listen “6 Tips to Harness the Power of Blogging” audio file:

Get Social

The good news is that it’s also easier than ever to promote your websites via social media. Create pages for your websites on Google+ and Facebook, publish blog updates with services like TwitterFeed and NetworkedBlogs, and join groups of your fellow bloggers on LinkedIn or Facebook. Those bloggers are often willing to leave comments or promote your content in exchange for the same favors.

Avoid coming off as too spammy or relying solely on automation tools because people on these sites want to know that you’re a real person. That’s how Tumblr founder David Karp and Bob Parsons, do it. In every interview and social presence, you get the sense that they are real people, just like you and me.

Give the same impression to your followers. Engage them in YouTube comments, on Facebook walls and in Google+ Hangouts.

Don’t just throw your link at people incessantly. One method you can use it to post your blog with the original title as soon it goes live. Then, post the link with another caption/title later in the day. If you want to draw attention in a few days, let your followers know what they might have missed earlier. Put a Facebook Like box on your blog, so that people can get updates whenever they sign in to the network.

Focus on two or three social sites that your readers are likely to be using. Everyone is on Facebook, while techies often head to Google+. Business-minded people sign up for LinkedIn, and bloggers and PR reps are all over Twitter.

Although time management and being personable are important, do not to mislead consumers. The Internet has provided a plethora of new ways for your to advertise, but don’t make the mistake of thinking it’s not regulated.

The FTC is really cracking down on companies that have abused social media. If you receive products or services to talk about on your own blog, you absolutely must post a disclaimer showing your affiliation with the company. The same goes for sponsored posts and tweets.

Once you get the hang of it, you’ll find a routine that makes promoting your blog efficient and maybe even a little fun, too.


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How To Promote Your Blog Without Losing Your Soul


  1. Yes all good advice for the new blogger, but as we all know the amount of time invested in the promotion is equal to the return feedback. It’s down to you, it never happens magically.

    Jimi Ellis

    • Jimi, when its about building a long-term online business nothings come easy.

  2. Great read! This is a fantastic resource for a new or established blog!

  3. I* write a blog on my site, and haven’t lost my soul. is this marketing on your part, or am I doing something wrong?

    • There’s nothing wrong if you start to blog about your, ideas, passion, or business. But if you take plugins or software and fill your posts automatically with other people content, well, that’s a bad idea.

  4. Google+ Is a very good resource for this. Not only with hangouts, but also attribution with others that share your subject matter, and will like it. Of course, there is also a possibility to link with You Tube, too – all of these are Google properties, and they will love you for going ‘viral’

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